27 new product launches we love for August: Too Faced, Savage, more

If you love shopping, you probably get a rush when you have the chance to try out the latest and greatest items on the market — especially when a brand you already love drops a new product or line.

Who doesn’t want to know about the trendy new Too Faced Born This Way Ethereal Light Smoothing Concealer or the latest Savage X Fenty ‘Dolled Up’ Collection drop?

With so many new products, brands and categories booming, it can be challenging to know which ones are worth your money. After all, you don’t want to drop your wallet on something that just doesn’t quite cut it.

To help you dial down the research and round up the best product launches happening right now, the New York Post Shopping team scoured the web for all of the best new products across beauty, style, home and more.

This story is updated regularly, so bookmark it to stay in the know!

Beauty and skincare

1. Mario Badescu Lip Mask with Acai and Vanilla, $14

Mario Badescu

“What’s my secret to good-looking lipstick? A rockstar lip mask. This Mario Badescu option pumps your lips with instant hydration and offers good-or-you ingredients such as acai, vanilla and a blend of botanical extracts and oils.” — Ruby McAuliffe, commerce writer/reporter

2. Too Faced Born This Way Ethereal Light Smoothing Concealer, $26


“Oh my goodness. This is hands down the best concealer I have ever used. Made in a plethora of shades and offering a buttery, serum-light, buildable concealer, you’ll look beyond good all day long.” — Ruby McAuliffe, commerce writer/reporter

3. Tory Burch Essence of Dreams, $90-$125

Tory Burch

“Tory Burch is bringing an all-new collection of fragrances designed to celebrate the power of dreams. Each fragrance connects with the wearer to bring about joy in every season. Enjoy five new scents: Divine Moon, Electric Sky, Mystic Geranium, Cosmic Wood and Sublime Rose. — Ruby McAuliffe, commerce writer/reporter

tory burch

5.Kopari Moisture Whipped Ceramide Cream, $42


“Made to keep you feeling fresh and moisturized for a full 72 hours, this KOPARI face cream is next level. I just ordered mine, and I can’t wait to receive it!” — Ruby McAuliffe, commerce writer/reporter

4. Sally Hansen x Sour Patch Kids, $7

ULTA Beauty

“Get your sticky fingers away from our Sour Patch Kids nail polish! Get your own at Ulta Beauty now with the brand new Insta-Dri x Sour Patch Kids Nail Polish Collection. Eight delicious-looking shades are now available at the retailer, with fun names like Maliblue Twist and Simply Sub-Lime to name a few.” — Sophie Cannon, senior commerce journalist and special projects coordinator

5. Phlur Missing Person Body Wash and Lotion, $30-$36


“If you haven’t heard of Phlur, you’ve been missing out. Namely on the viral scent called ‘Missing Person,’ which is said to remind you of a loved one, no matter who is smelling the dreamy scent. Now that the perfume is back in stock, take a look at the brand new lotion and body wash too, that launched in all the other beloved Phlur smells as well.” — Sophie Cannon, senior commerce journalist and special projects coordinator

6. WTHN Body Cupping Kit, $68


“Take on traditional Chinese medicine from home with WTHN. The acupuncture and self-care company recently launched an at-home cupping kit, which includes reusable, silicone cups that can be easily applied to the body, lifting up tissue for a release of tension.” — Sophie Cannon, senior commerce journalist and special projects coordinator

7. Fenty Beauty Fat Water Milky Toner Essence, $32

Fenty Beauty

“Whenever Fenty Beauty has a new launch, we’re all about it. Introducing the brand’s new Hydrating Milky Toner Essence. What’s great about it? It’s packed with hyaluronic acid for intense, much-needed hydration and even helps reduce the appearance of pores and uneven skin tone. We have it on our must-try list, for sure.” — Victoria Giardina, content strategist and commerce journalist

8. The Ordinary Multi-Peptide Lash and Brow Serum, $15


“What’s truly legendary about The Ordinary’s new launch is that it’s not just a brow serum — it’s also a lash serum! For just $15, this product has nearly gone viral on all the socials, namely for its lightweight, effective formulation that’s vegan and great for hair thinning. It’s one of those must-grab items that everyone’s buzzing about.” — Victoria Giardina, content strategist and commerce journalist

9. Ole Henriksen Banana Bright+ Eye Crème, $42

Ole Henriksen

“One of your favorite eye creams has been reformulated to the max. Ole Henriksen’s best-selling Banana Bright Eye Crème is now Banana Bright+, newly packed with a fragrance-free look that improves application of your favorite concealer. For less than $50, we can attest it’s absolutely worth it.” — Victoria Giardina, content strategist and commerce journalist

Style and accessories

1. P.J. Salvage x Barbie Collection, $38-$100


“What can I say? I’m a Barbie girl in a Barbie world, and I am falling head over my hot pink heels for this P.J. Salvage x Barbie collaboration. The material is oh-so-soft, and I’ll be sporting a pink set each night.” — Ruby McAuliffe, commerce reporter

2. French Toast Adaptive Line, $10-$24

French Toast

“Inclusion is beyond important, and that transcends into the fashion industry. French Toast understands the need for good fitting school clothes for all children. Therefore, the brand launched an adaptive collection to make ‘it easier for kids with disabilities to get dressed, look good and feel great in their clothes.’ The collection features details like flat seams, EZ-closures and label-free construction.” — Ruby McAuliffe, commerce writer/reporter

3. Savage X Fenty ‘Dolled Up’ Collection, $8-$30

Savage x Fenty

“I know what you’re thinking. ‘How are such adorable lingerie pieces so moderately priced?’ We aren’t sure, but we have Queen RiRi to thank. I personally can’t get enough of the embroidered night slip.” — Ruby McAuliffe, commerce writer/reporter

4. Cuyana Easy Tote, $248


“Take it easy, from the office to the classroom and everywhere in between. Check out Cuyana’s new Easy Tote, designed with both fashion and function in mind. The bag is their lightest yet, with no bulky hardware to weigh you down. As of now, it comes in five core colors, as well as fun seasonal shades like yellow, blue and light gray.” — Sophie Cannon, senior commerce journalist and special projects coordinator

5. Abercrombie’s Trend Edit Tennis Graphic Tee, $26, original price: $29


“Introducing Abercrombie’s Trend Edit: an impeccable new line of men’s arrivals that are so good, you’ll want to wear them twenty-four/seven. Notably, we love the Tennis Graphic Tee (great for the U.S. Open coming soon!) that has a unisex, comfy fit. Others from the line include the Retro Johnny Collar Sweater Polo ($50) and the Pull-On Swim Trunk ($24).” — Victoria Giardina, content strategist and commerce journalist

Home and decor

1. Riffle Paper Co. Back to School Shop, $6-$495

Riffle Paper Co.

“The beyond cute Riffle Paper Co. brand is getting students of all ages ready to head back to the classroom. Shop the brand’s Back to School Shop, which includes classic composition notebooksdesktop notepads and a floral push pin set.” — Ruby McAuliffe, commerce writer/reporter

2. Our Place Aura Collection, $145-$250 (originally $310)

Our Place

“See into the future with the all-new Our Place Aura color. It’s an alluring periwinkle shade that’s even more gorgeous in person. Score it in the Our Place Perfect Pot, Always Pan or Home Cook Duo.” — Ruby McAuliffe, commerce writer/reporter

3. Sonos Roam New Colorways, $179


“Sonos has launched their Bluetooth speaker in three new colorways. Included in the lineup are Olive, Wave, and Sunset. So don’t mind me while I keep this Bluetooth speaker on me at all times.” — Ruby McAuliffe, commerce writer/reporter

4. Grove Collaborative Pumpkin Spice Collection, $5-$118

Grove Collaboration

“We know it’s only August, but that means it’s almost time for pumpkin spice season and we want you to be prepared with Grove Co. The natural cleaning and home-supply site is starting fall off early with a limited-edition collection of soaps, laundry sheets, candles and more, all on site now. We especially love this homeset bundle, that comes with three soap dispensers, two soap refills, a cleaner concentrate, detergent sheets, a towel, a candle, a dish cloth and a mug, all in pumpkin spice patterns and scents.” — Sophie Cannon, senior commerce journalist and special projects coordinator

5. Macy’s x Akwaaba Inn Launch, $24-$311 (originally $35-$445)


“Make your house feel like home with Macy’s, or rather like an upscale bed and breakfast. In their first-ever home goods partnership, Macy’s bestselling Hotel Collection has teamed up with Akwaaba Inns, launching a 30-piece collection inspired by modern design and African influences. The pieces include stemware, kettles, robes, bedding and more, now live on-site for a limited time only.” — Sophie Cannon, senior commerce journalist and special projects coordinator

6. Frontgate Weston Wine Table, $169, original price: $199


“If there’s an ultimate serving essential, it’s this new launch from Frontgate. The brand’s Weston Wine Table perfectly situates your appetizers and apertifs, including two spots for your wine glasses. Whether you’re in the mood for an elevated picnic or want to impress your guests, this limited-time purchase is just what you need.” — Victoria Giardina, content strategist and commerce journalist

Food and beverages

1. Copper Cow Ground Coffee, $14

Copper Cow Coffee

“We’re hyped up for this coffee launch. Copper Cow used to be our go-to for single-serve pour-over coffee and latte drinks, but now you can brew a whole pot at once. Shop their first ever coffee grounds packs, with options for their classic Vietnamese black coffee, vanilla, churro-flavored and salted caramel grounds.” — Sophie Cannon, senior commerce journalist and special projects coordinator

Last month’s best-selling launches

Don’t worry if you missed our previous launch roundup. Below, we list the best-sellers that Post readers are shopping left and right.

1. Allbirds Sugar Zeffers, $40


Available in five vibrant colors, these Allbirds sandals are the only shoes you need this summer. They’re made with a sugarcane-based material that’s soft, cushiony and perfect.” — Ruby McAuliffe, commerce writer/reporter

2. YETI Nordic Collection, $9-$400


“We at The Post love YETI, so when we heard the brand was dropping an all-new colorway, we jumped out of our seats. The brand’s all-new Nordic collection features blue and purple colors across classic models, such as soft coolers, tumblers and more.” Ruby McAuliffe, commerce writer/reporter

3. Madison Reed Root Touch Up Kit, $30

Madison Reed

“Made to extend the time between salon appointments by three weeksand provide 100% gray coverage in just 10 minutes, the Madison Reed Root Touch Up is next level.Choose from eight shades.” — Ruby McAuliffe, commerce writer/reporter

4. Charlotte Tillbury Daily Glow Toner with Niacinamide, $55

Charlotte Tillbury

“Say hello to the pore-refining, acid-free hydrating toner. It’s packed with niacinamide for baby soft skin. I don’t know about you, but that sounds pretty good to me!” — Ruby McAuliffe, commerce writer/reporter

5. Touchland Power Mist Beach Coco, $9


“Get ready for a tropical escape, and it’s all thanks to Touchland. The brand’s Beach Coco Power Mist doesn’t only keep your hands clean, but it delivers the yummiest scent ever. Think fresh coconut, creamy vanilla and pineapple. That’s what you get with each and every spray.” — Ruby McAuliffe, commerce writer/reporter

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